iUI takes HTML that follows a simple set of conventions and does all the heavy lifting to enable you to easily build a version of your site that is tailored for the iPhone experience. I first started using iUI before ASP.NET MVC was publicly introduced, and I specifically remember thinking how much iUI was built for “webforms unplugged“. Let’s take a quick look at an example of how iUI works, and how to use it with ASP.NET MVC.