Avatar Posted by marnieb 303 days ago (http://www.marnieb.com)
Category: Logo Design & Brand Identity | Tags: major brands branding logo design
Last month Australian supermarket giant Woolworths unveiled plans to rebrand its chain of popular supermarkets. This is the first update to the Woolworths brand since it introducted The Fresh Food People slogan, and I have to admit, it is quite a shock to see. While the new logo has its flaws, it is much more kind on the eyes than the bright red and green logo and branding we have all come to recognise.
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