In the recent case of one of my clients, RT Foods, Inc., it became my job to create a fresh and up-to-date look for their 2008 Product Catalog – the product being a line of frozen foods under the brand name TigerThai®. Upon first inspection of their previous catalog, I realized all the technical information that was required would make redesign a challenge, but regardless, their products needed to be displayed in a clean, simple and elegant manner. Below, I describe the step-by-step process of how I accomplished this task.