The elements and principles of design are two distinct categories of theories, building blocks and practices that make up the discipline of design. They give us a common language so that we can effectively discuss and critique designs. They also aid us in the design process because the principles and elements of design give us a guide or a standard to reference when we feel our design is lacking.

I have a sticky note that I keep tacked up next to my monitor that lists the elements and principles and two questions:

* How do each affect the mood?
* How do each contribute to the message and the delivery of that message?