Design theory is nice, but studying practical application is much more useful! Styles and moods are created using the elements of design, but sometimes it can be difficult to zero in on exactly what you need.

What specifically dictates the look of a style? Knowing or being able to figure out why a design radiates a particular mood will help you either guide a design towards that look or steer it away. I’ve had many times when I’ve done a logo that just looks too childish and at first I can’t pinpoint exactly why. There have been other times when I want a distinctly Renaissance look, but my art elements just don’t quite make it. Let’s take a look at what elements these designs have in common that gives them their juvenile appeal.